Real Champions
AFL Coaches
Real champs look after their mates hits the nail on the head for any coach, where its all about the team and making the right move at the right time. We want to see young men take this same approach to life, and especially when they are going out to have a good time with their mates.
That's why AFL coaches are going to be taking Championship Moves out to coaches and players at all levels of the sport – so that they can be our ambassadors in spreading the message.
Danny Frawley
CEO, AFL Coaches Association
Former St Kilda captain and coach of Richmond
Step Back Think
For more information and to view
the video, visit the website.
Step Back Think is a group of passionate and capable young people who wish to bring about a cultural change that will eradicate street violence in Melbourne and throughout Australia.
Step Back Think began after the brutal bashing of our friend James Macready-Bryan in the city in 2006. James is now confined to bed or a wheelchair, imprisoned in a body that doesn’t work because of the damage caused in a split-second of senseless violence. He can’t walk, talk or eat and exists in a twilight zone where he’s neither dead nor alive.
We started Step Back Think with the aim of targeting Melbourne’s escalating culture of street violence. The group is not against drinking or partying, just the violence that often goes with it. It’s an ambitious objective – but like smoking or drink driving – we think that over time we can lead a cultural change where fighting is no longer an acceptable part of a night out.
That’s why we like the approach of the Championship Moves campaign as it uses humour and gives practical tips to avoid confrontation – and the message is a strong one – it takes a real champion to keep their mates safe.
James Wardrop,
Member of Step Back Think
The McCormack family
The family of late Shannon McCormack have experienced the devastating impact of alcohol-fuelled violence. In May 2007, 22-year-old Shannon McCormack was a victim of a violent attack outside a licensed premises in Melbourne. After suffering a traumatic brain injury, Shannon lost his life due to this senseless act.
The McCormack family are now strong advocates for continued brain research to help save lives.
